Empowering Smart Packaging Solutions with Digimarc's Center of Expertise

The world of packaging is undergoing a significant transformation, driven by the increasing demand for innovative, sustainable, and efficient solutions. To address this need, Digimarc Corporation is launching its Center of Expertise (CoE) program, designed to equip its partners with the tools, knowledge, and best practices to leverage its digital watermarking and QR code technologies.

Unlocking the Power of Digital Connectivity

Through the CoE program, Digimarc aims to connect physical and digital assets, transforming how brands and consumers interact. The company's technology is positioned as a "step change" in state-of-the-art digital watermarking, reducing plastic pollution, deterring counterfeiting, protecting content creators and consumers, and improving industrial automation.

A Unique Offering

The CoE program offers a unique benefit: "Digimarc CoE premier-level members exclusively benefit from the ability to offer customers the option to deploy digital watermarks now and activate them later." This means that companies can anticipate future needs while taking advantage of packaging refreshes, regional rollouts, marketing campaigns, and other product digitization initiatives.

Expert Insights

"Our CoE program takes our already strong partner ecosystem to a whole new level, equipping CoE members to help brands across industries explore, test and adopt digital identification or authentication technologies and advanced consumer engagement solutions while unlocking the immense power of digital connectivity powered by Digimarc digital watermarks and secure Digital Link QR codes," says Digimarc's Chief Revenue Officer, Tom Benton.

Industry Insights

Industry leaders are already recognizing the potential of Digimarc's technology. "We are committed to helping our customers bridge the gap between the digital and physical domains through decorated packaging. We've partnered with Digimarc to integrate digital watermarks into packaging strategies as a proven tool to fight counterfeits, achieve sustainability goals and deliver dynamic consumer experiences," says Stefan Hilss, CEO at Linked2Brands.