In collaboration with partner "New C," drupa is introducing a captivating presentation format with the five-day convention "dna (drupa next age) x Imaging." This event spotlights the significance of imaging technologies in print and communication, bringing together industry leaders.

The convention, debuting during drupa (May 28 to June 7, 2024), explores the relevance of printed images, the future role of AI in photography and print, quality and sustainability requirements for manufacturers and service providers, and innovations promising future market growth. From June 1 to 5, international experts will lead intense inspiration sessions, providing business ideas and insights into the world of images and print.

Sabine Geldermann, Director of drupa, Print Technologies Messe Düsseldorf, notes shared technologies and questions within the imaging and print business, leading to the development of the new format dna x Imaging with "New C." The convention aims to present new prospects and concrete business potentials to international visitors at drupa.

Wolfgang Heinen, CEO of New C GmbH & Co KG, emphasizes the historical connection between photography and print, revealing the potential for the future through dna x Imaging. New C, with decades of experience in the tech, imaging, and media industry, contributes valuable insights.

The convention's theme days cover topics from "Imaging Artificial Intelligence" on the first day to "Innovations as Driving Forces in the Imaging and Print Markets" on the last day. "Inspiration snacks" featuring known speakers provide background knowledge and practical insights to improve businesses. The convention takes place on the stage of the forum dna (drupa next age) in Hall 7.0, included in the drupa entrance fee, with English as the conference language. Exhibitors are encouraged to showcase products and services in this attention-heavy area alongside dna X Imaging.

About drupa:

Under the umbrella of sustainability and digitalization mega-trends, the international printing and packaging industry will convene from May 28 to June 7 at drupa. This leading professional trade fair focuses on inspiration, innovations, knowledge transfer, and networking, where industry decision-makers discuss current trends and pioneering developments.