Coca-Cola, an official partner of UEFA EURO 2024, is set to launch an exciting on-pack promotion aimed at immersing shoppers in the fervor of this summer's highly anticipated tournament. This dynamic promotion, commencing on June 10th and running for five weeks, will feature an array of Coca-Cola products including limited edition 2L, 1.25L, and 500ml PET bottles, 330ml cans, 24 multipack cans, and 330ml glass icon bottles of Coca-Cola Zero Sugar. Each pack is specially designed to heighten the sense of celebration and offers a QR code that consumers can scan to enter an exclusive prize draw via the Coke App.

The essence of this promotion lies in the daily opportunities it provides for consumers to win a variety of prizes. These prizes include coveted adidas training tops, stylish Coca-Cola branded footballs, and official UEFA EURO 2024 cups. Furthermore, all participants are automatically entered into a grand prize draw for a VIP final fan fest experience at BOXPARK, offering the ultimate chance to watch the tournament's final game in an unforgettable atmosphere.

Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners (CCEP) GB, eloquently captures the spirit of the promotion. He states, "For many, the games encourage get-togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer." Yeomans' insight underscores the importance of Coca-Cola's role in enhancing these social experiences, making the promotion a key element in celebrating UEFA EURO 2024.

This initiative by Coca-Cola not only aligns with the spirit of the tournament but also enhances the consumer experience by offering tangible rewards and memorable moments. As fans gear up for UEFA EURO 2024, Coca-Cola's on-pack promotion ensures that the joy of the game is shared and celebrated in every household, turning ordinary days into festive occasions.

In summary, Coca-Cola's new on-pack promotion for UEFA EURO 2024 is a brilliant blend of sports enthusiasm and consumer engagement. It provides daily opportunities for fans to win exciting prizes and a chance to experience the final game in an extraordinary setting. With Coca-Cola's commitment to enhancing at-home social occasions, this promotion is set to be a cornerstone of summer celebrations for many.