Tuesday 25th November 2025

Generative AI to Take Centre Stage at Packaging Innovations & Empack 2026

As anticipation builds for Packaging Innovations & Empack 2026, the spotlight is turning toward one transformative force: generative artificial intelligence. Set to take place at the NEC Birmingham on 21–22 May 2026, the event promises to explore how AI-driven tools are poised to disrupt and elevate every facet of the packaging industry—from design and development to supply chain management and sustainability.

Organisers Easyfairs have revealed that the 2026 edition will be headlined by a keynote session dedicated entirely to the role of Generative AI in packaging innovation. The session will feature a range of voices from global packaging tech companies, design firms, and AI solution providers, unpacking the practical applications and ethical implications of these tools.

From automating structural design and creating hyper-personalised consumer experiences, to forecasting demand and optimising material usage, generative AI is expected to help brands bring packaging to market faster and more efficiently. Event organisers suggest that the technology will allow smaller players to compete with large-scale brands by levelling the creative and operational playing field.

“AI is not just about efficiency—it’s about unlocking creativity at scale,” said Event Director Renan Joel. “Packaging is about storytelling, and generative AI is offering a new language for brands to speak through their materials.”

The event will also highlight how AI intersects with sustainability goals, including the ability to simulate lifecycle impacts, reduce waste through optimised shapes, and ensure compliance with circular economy standards. Exhibitors at the show are expected to showcase AI-powered design software, predictive analytics tools, and robotic packaging systems that are already reshaping the industry.

With more than 300 suppliers, packaging machinery specialists, and sustainability consultants expected to participate, Empack 2026 is being positioned not just as an exhibition—but as a strategic platform for charting the future of packaging. Early registration trends indicate that interest in AI-themed programming is particularly strong among both startups and legacy packaging brands.

As the packaging sector continues to face growing pressure for speed, customisation, and environmental responsibility, the integration of AI is fast becoming a necessity rather than a novelty. Packaging Innovations & Empack 2026 will serve as a timely stage for that transformation to unfold.