Glacier partners with Colgate and Amazon to use AI in identifying recyclable packaging, advancing circularity through real-time data and improved packaging design.
AI company Glacier is partnering with Colgate-Palmolive and Amazon to enhance recycling efforts by leveraging AI technology in material recovery facilities (MRFs). Colgate’s project focuses on identifying recyclable toothpaste tubes using AI vision systems, allowing real-time data collection to track their recyclability. With around 20 billion toothpaste tubes produced globally, Colgate's shift to recyclable HDPE tubes, supported by AI, is a key step toward circularity.
Amazon's collaboration with Glacier aims to analyze bioplastic packaging in MRFs. Through this, Amazon is exploring the potential of flexible bioplastics, improving packaging designs for greater recyclability. Glacier’s AI models can now detect bioplastics with 90% accuracy, providing valuable insights to help Amazon optimize its packaging for recycling. This partnership is part of Amazon’s broader sustainability initiatives, including investments through the Climate Pledge Fund.
Both partnerships illustrate how AI is being applied to gather actionable data on packaging waste, informing design improvements and enhancing recyclability.
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