Today marks the opening of the Pack Trends 2025 event, a hybrid gathering organized by the Brazilian Instituto de Embalagens (Packaging Institute), which promises to redefine the outlook on packaging innovation, sustainability, and consumer trends.

Taking place in São Paulo and streamed online for a global audience, the event gathers experts, brand owners, converters, material producers, and researchers for a full day of discussions under the theme “Delivering the Future of Packaging”. As the packaging industry faces growing challenges — from environmental pressures to digital transformation — Pack Trends 2025 offers a critical space for dialogue and strategic insights.

The program is divided into three core axes:Market, Materials, and Sustainability. These pillars reflect the dynamic forces reshaping the sector and serve as a guide for industry professionals navigating rapid technological and social change. From circular economy strategies to high-barrier recyclable materials, the event showcases cutting-edge trends and applications in real-world contexts.

One of the keynotes of the morning, led by the Institute's director Assunta Napolitano Camilo, addressed how changing consumer behavior and environmental regulation are pressuring companies to rethink packaging systems. "We must anticipate the future, not just react to it," she said, highlighting the importance of aligning innovation with sustainability goals.

Panels throughout the day will feature insights from top executives and R&D leaders, covering topics like bioplastics, smart packaging, design for recycling, and the role of packaging in e-commerce and omnichannel retailing. Attendees are encouraged to participate actively, with live Q&A and networking sessions integrated into the online platform.

Another highlight is the presentation of the Institute’s annual research report, which offers exclusive data on packaging trends in Brazil and globally. This year’s edition emphasizes a strong consumer shift towards transparency, minimalism, and functionality — values increasingly reflected in packaging choices across food, cosmetics, and household sectors.

Pack Trends 2025 is more than an industry update — it's a strategic checkpoint for brands that aim to lead rather than follow. With consumer expectations at an all-time high and regulators tightening their grip on waste and emissions, the packaging of tomorrow must deliver not only products, but also purpose.

The event continues throughout the day, closing with a roundtable that explores long-term visions for 2030 and beyond, addressing how packaging can actively contribute to a regenerative economy. The hybrid format allows for broader participation, extending the conversation beyond borders and bringing fresh perspectives into the packaging ecosystem.

For those in the industry, Pack Trends 2025 is not just happening — it’s shaping what’s next.