The upcoming Prod & Pack 2025 exhibition is set to spotlight the future of packaging and processing, with a strong emphasis on sustainability, automation, and circular economy solutions. In an in-depth interview with DirectIndustry e-magazine, David Luche, Deputy Director of the show, shared key insights into what attendees can expect and how the event reflects the evolution of the packaging sector amid global economic and environmental pressures.

Scheduled to take place in Lyon, France, Prod & Pack 2025 will bring together over 600 exhibitors and thousands of professionals from the food, cosmetics, pharmaceutical, and industrial sectors. The event is structured around the full lifecycle of packaging—from raw material sourcing and design to production, recovery, and recycling—emphasizing a holistic approach to sustainable packaging.

Luche explained that the show aims to go beyond traditional trade exhibitions by serving as a true innovation hub. One of the core focuses this year will be the integration of eco-design principles, clean technologies, and smart manufacturing into packaging workflows. Exhibitors will showcase solutions that support reduced material usage, recyclability, energy efficiency, and automation-driven productivity.

“We’re no longer just talking about packaging as a container, but as a system—one that impacts logistics, carbon emissions, consumer engagement, and brand responsibility,” said Luche.

Another highlight of the event is the “Innovation Trail,” a curated experience that guides visitors through the most forward-thinking technologies and concepts in the show. Categories will include bio-based materials, intelligent packaging, robotics, and AI-powered quality control systems. These themes reflect industry-wide efforts to future-proof operations and align with tightening EU regulations, such as the Packaging and Packaging Waste Regulation (PPWR).

In response to increasing global attention on circularity, Prod & Pack 2025 will also feature a dedicated space for reverse logistics, reuse models, and packaging recovery systems. Experts and policy leaders will engage in panels addressing the challenges and opportunities in building packaging infrastructures that support reuse and closed-loop systems.

Luche emphasized that the event also seeks to foster cross-sector collaboration. “Packaging is now a strategic domain that connects design, sustainability, digital innovation, and industrial performance. Prod & Pack is where these conversations converge and turn into real solutions.”

With its comprehensive scope and future-facing agenda, Prod & Pack 2025 is positioned as a must-attend event for stakeholders aiming to navigate the complexities of modern packaging. The exhibition underscores how innovation, regulation, and responsibility are reshaping the industry—and why integrated thinking is essential for staying competitive in a fast-changing market.