Sign & Digital UK (SDUK) returns to NEC Birmingham from February 25th to 27th, featuring its inaugural Sunday appearance and a multitude of exciting features. In 2024, SDUK aims to unite the sign-making, large format printing, and visual communications industry, making it more accessible for small business owners. This three-day show coincides with Printwear & Promotion LIVE!, with a convenient link between the two halls, providing seamless access.

The floor plan is already shaping up with industry giants like Roland DG, Epson UK, Premier Paper, Mutoh Europe, Vivid Laminating Technologies, and Quality Print Services securing their stands. More exhibitors are signing up, some returning after absences, ensuring a diverse representation from the sign and display industry.

Event Director Tony Gardner highlights changes in 2024, emphasizing the co-location with Printwear & Promotion LIVE! and the introduction of Sunday sessions. Gardner notes that Sunday exhibitions offer a more relaxed experience, allowing visitors to stay longer and enjoy the extensive offerings.

Show Features

The Sign Studio

The Sign Studio is a must-visit for both vinyl veterans and those new to the vinyl adventure. Daily live demonstrations and practical workshops, hosted by experienced sign-maker Paul Hughes, cover basics like vinyl application, vehicle livery, and wall coverings. Valuable guidance on transitioning from the Printwear & Promotion market to traditional sign-making will also be provided.

Explains Lounge and Sign Surgery (hosted by ISA UK)

The Explains Lounge features presentations and panel discussions on crucial industry topics, offering insights and expert advice. Topics include winning more business with textile, garment, and promotional printing, sustainability, updates on Women in Sign and Graphics, the power of learning, and the latest technology trends in wide-format printing. The Sign Surgery, held alongside the Explains Lounge, provides an informal setting for visitors to pose questions to ISA-UK directors.

Noteworthy Sessions

• How sign-makers can win more business with textile, garment, and promotional printing.
• Guidance on sustainability and its practical application.
• Women in Sign and Graphics with a new focus and update.
• The power of learning – insights into apprenticeships and academies encouraging young talent.
• Latest technology trends in wide-format printing, cutting, finishing, and software.

All sessions are free to attend, with the schedule and speakers available online in December.

Craig Brown, CEO of ISA UK, encourages visitors to engage with the Sign Surgery, emphasizing the ISA's open and friendly approach to discussing signs.

Tony Gardner looks forward to a vibrant and exciting event in 2024, anticipating a combined audience of around 9,000 across the three days. With an exciting schedule and more announcements to come, SDUK promises an enriching experience for attendees. Stay connected for further exciting news leading up to the show.