UFlex Limited, India’s largest multinational flexible packaging company, is set to present its FlexiTubes business at Beautyworld Middle East 2025, showcasing next-generation sustainable and aesthetic tube packaging solutions tailored for the beauty and personal care industry. The event, taking place from October 27–29, 2025, at the Dubai World Trade Centre, marks the 29th edition of the prestigious trade fair.

UFlex’s FlexiTubes aims to redefine packaging with a lineup that unites functionality, visual appeal, and eco-conscious design. The brand will spotlight its advanced tube portfolio including:

• Gloss Tubes
• Metallika and Mattika
• Matte Metallika
• De-Metallized and Optika

These packaging formats deliver premium aesthetics through high-definition 360° printing and a variety of finishes, enabling brands to create shelf-distinctive products with minimal design constraints. FlexiTubes has also developed packaging with invisible side seams and enhanced structural strength to improve both the tactile and visual consumer experience.

Sustainable Tube Packaging Innovations

In response to the growing demand for sustainable solutions, FlexiTubes will unveil its eco-conscious tube lineup, which includes:

• Kraftika – paper-based tubes
• Remika – recyclable formats
• Greenika – PCR (Post-Consumer Recycled) content tubes
• Earthika – biodegradable tube solutions

These variants help reduce plastic dependency, enhance recyclability, and support the transition toward circular packaging systems. Additionally, FlexiTubes offers both PBL (Plastic Barrier Laminate) and ABL (Aluminium Barrier Laminate) options, ensuring high performance for different product types while enabling material customization.

Anti-Counterfeit and Security Features

Security remains a critical factor in cosmetic packaging, and FlexiTubes addresses this with its advanced anti-counterfeit packaging technologies. Features include:

• Micro text and hidden text
• UV ink printing
• Holographic elements

These security layers provide customized protection against product counterfeiting and help maintain brand integrity in global markets.

UFlex's Vision for the Beauty Packaging Sector

With its innovation-centric approach, UFlex’s FlexiTubes continues to push boundaries in packaging design and sustainability. Its solutions empower brands to meet consumer expectations while complying with evolving environmental regulations. The offerings presented at Beautyworld Middle East 2025 aim to strengthen product differentiation and support the industry’s shift toward more responsible packaging practices.

Visitors can explore these solutions firsthand at Hall 8, Booth B12 of the Dubai World Trade Centre.