How Amcor champions innovation with WIPE, a groundbreaking AI tool from MSU, redefining packaging evaluation for a sustainable future

Amcor Lift-Off Victory: WIPE Revolutionizes Packaging Evaluation

Amcor, a global leader in developing and producing responsible packaging solutions, today announced Web-Based Intelligent Packaging Evaluation (WIPE) as the winning student and faculty team of the latest Amcor Lift-Off pitch competition, hosted in partnership with Michigan State University (MSU). WIPE competed for an investment and collaboration opportunity as part of Amcor's Lift-Off program, an open-call initiative aimed at supporting early-stage start-ups focused on innovative packaging solutions and related technologies.

WIPE, developed by the research group of Dr. Euihark Lee at MSU's School of Packaging, is an AI-based digital tool designed to leverage information mined from online customer reviews to assess the journey of a package throughout the distribution process. Once collected, the data is categorized for sentiment and key metrics, providing analysis that helps manufacturers identify critical issues during distribution and the consumer experience.

"We are excited to support the innovative thinking of students and faculty members who are working to solve complex challenges in the packaging industry," Amcor's Vice President of Corporate Venturing and Open Innovation Frank Lehmann said. "The WIPE team has demonstrated creativity and technological expertise, and we look forward to working together to improve outcomes for packaging."

Through programs like Lift-Off, Amcor's Corporate Venturing team remains at the forefront of identifying and developing the technologies of the future, including investigating the potential for partnerships and shared growth with the next generation of innovators.

Learn more about Amcor's Lift-Off program, Amcor's corporate venturing, the MSU Research Foundation, and the MSU School of Packaging.

About Amcor

Amcor is a global leader in developing and producing responsible packaging solutions across a variety of materials for food, beverage, pharmaceutical, medical, home and personal-care, and other products. Amcor works with leading companies around the world to protect their products, differentiate brands, and improve supply chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using an increasing amount of recycled content. In fiscal year 2023, around 41,000 Amcor people generated US$14.7 billion in annual sales from operations that span 218 locations in 41 countries. NYSE: AMCR; ASX: AMC

About Michigan State University

Established in 1855, Michigan State University (MSU) is the United States' premier land-grant university and one of the top research universities in the world. The MSU School of Packaging, established in 1952, was the first school of packaging in the United States and now is the largest packaging program in the country, with over 600 undergraduate and graduate students. Housed within the College of Agriculture and Natural Resources, the School of Packaging consistently earns top rankings in its field across a wide range of rating platforms. It is the only school that offers a Ph.D. program in packaging and boasts 10,000 alumni worldwide. Learn more about the work of Dr. Euihark Lee.

About Michigan State University Research Foundation

The Michigan State University (MSU) Research Foundation was established in 1973 as an independent non-profit committed to the commercialization of cutting-edge technologies invented by MSU faculty, staff, and students. Today, the MSU Research Foundation is focused on enhancing research, encouraging innovation and entrepreneurship, and facilitating economic growth at MSU and across the state through its subsidiary organizations; Spartan Innovations, Red Cedar Ventures, Michigan Rise Pre-Seed Fund III, and select real estate holdings.


Keywords

Amcor , packaging solutions , WIPE , innovation , MSU collaboration

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