Austin Eastciders has introduced its first-ever brand refresh, featuring bold, colorful designs inspired by Austin’s vibrant culture, just in time for Cider Month.
Austin Eastciders has launched its first-ever brand refresh just in time for National Cider Month, marking a new era for the Texas-based company. The new packaging draws inspiration from the vibrant culture of Austin, featuring colorful, bold illustrations that celebrate the city’s music, food, and outdoor lifestyle. The refreshed look is designed to attract both locals and consumers nationwide with its lively and authentic design.
One of the standout designs is the Texas Brut Super Dry Cider (4.2% ABV), which now sports a red, white, and blue can adorned with a Lone Star, evoking a classic Texas rodeo scene. This new packaging reflects the company’s mission to embrace 'beverage tourism'—inviting drinkers to experience a taste of Austin, no matter where they are.
CEO Andrew Blake expressed that the packaging refresh was long overdue, and it perfectly encapsulates Austin Eastciders' commitment to sharing the spirit of Texas. Blake added, 'This loud, lighthearted, and vibrant style promotes good times, allowing us to reach more consumers, from Texans to cider enthusiasts across the country.'
Alongside the new packaging, Austin Eastciders continues to innovate with exciting flavors. Their latest creation, Rico Tepache, brings a modern twist to a centuries-old drink, showcasing pineapple fermentation with a higher ABV that appeals to contemporary tastes.
The brand refresh and new product lines signal the beginning of a bold chapter for Austin Eastciders, with more innovations on the horizon to captivate an expanding consumer base.
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