Spanish company Elaborados Naturales has recently introduced an innovative and sustainable packaging solution for its potato products. The company has opted for an ovenable paperboard tray, replacing traditional plastic trays with a more environmentally friendly alternative. This development highlights the growing importance of sustainability in the food packaging industry.

The ovenable tray, made from coated paperboard, offers several benefits. It is recyclable, heat-resistant, and safe for oven use, catering to both consumers’ convenience and the global push for eco-friendly solutions. This advancement supports the European Union’s sustainability targets, which encourage reducing plastic waste across various sectors.

Elaborados Naturales’ choice of paperboard trays aligns with the increasing consumer demand for greener packaging options. These trays can withstand temperatures up to 220°C, making them perfect for baking and reheating food directly in the oven. Additionally, the trays’ recyclability ensures they have a minimal environmental impact compared to conventional plastic alternatives.

"Our goal is to offer sustainable solutions that meet the needs of our customers while supporting a circular economy," said a spokesperson for Elaborados Naturales. "Switching to paperboard trays is a significant step toward achieving this vision."

The new packaging is designed in collaboration with leading paperboard manufacturers who specialize in heat-resistant materials. This ensures that the trays remain durable and functional throughout the product's lifecycle. Moreover, the shift to paperboard packaging helps Elaborados Naturales comply with regulatory pressures to reduce plastic usage and meet consumer expectations for more eco-conscious choices.

By embracing ovenable paperboard trays, Elaborados Naturales positions itself as an industry leader in sustainable packaging innovation. This move not only enhances the company’s brand image but also sets an example for other food manufacturers looking to reduce their environmental footprint.

As the packaging industry continues to innovate, solutions like these pave the way for a greener future. The integration of sustainable materials such as paperboard into mainstream food packaging highlights the potential for widespread environmental benefits.

For consumers, this development means access to convenient, recyclable, and oven-safe packaging without compromising product quality. The transition to paperboard trays reflects a broader industry trend toward achieving circular economy goals and meeting sustainability demands.