Gentlebrand will make its debut at Paris Packaging Week 2026, one of the world’s leading events for the beauty, beverage, and luxury packaging sectors. The agency will present a curated selection of projects that illustrate its approach to combining creativity, technical feasibility, and sustainability in premium packaging design.

The event, run alongside PLD Paris “the Future of Premium and Luxury Drinks Packaging” makes the French capital the place where emerging trends and innovations in high-end packaging design reach new benchmarks.

Showcasing premium concepts for luxury, beauty, and beverage markets

At stand A123, Gentlebrand will unveil its premium wine bottle concepts, each developed with bespoke structural and visual identities. Each design enhances the producer’s brand character while integrating advanced material thinking and production-ready feasibility.

The agency will also present AVANCE, its Pentawards Platinum-winning fragrance collection. Conceived as a series of visual narratives, the bottles translate brand character into a refined, market-ready sensory experience. AVANCE demonstrates how storytelling, form, and technical execution work together to elevate fragrance identity on shelf.

Another exhibit on stand will be ROSAE, a BioPET bottle featuring a glasslike effect and winner of the Pentawards Silver Award. The design achieves the brilliance and transparency of traditional glass with reduced environmental impact, while integrating cork closures compatible with existing glass bottling lines. The result is a future-oriented solution that balances sustainability, aesthetics, and operational practicality for producers.

Tailor-made branding

In addition to its hero projects, Gentlebrand will showcase a selection of bespoke branding and packaging solutions developed for clients across the luxury and FMCG landscapes. Each project demonstrates the agency’s commitment to transforming brand philosophy into tangible, sensorial packaging experiences, supported by a disciplined approach to feasibility, performance, and aesthetics.

Through its presence at Paris Packaging Week, Gentlebrand reinforces its position as a strategic partner for brands seeking packaging concepts that unite creativity, innovation, and environmental responsibility. The agency continues to support brand owners in bringing distinctive, high-value concepts successfully to market.

Speaker session: “Fuelled by Ideas”

Gentlebrand Director Andrea Rizzardi will speak on the Pentawards Festival Stage on Thursday 5 February 2026, from 14:30 to 15:10. He will join a panel of design experts discussing the theme “Fuelled by Ideas,” offering insights into the creative processes shaping the future of luxury packaging.

Visitors are invited to meet the Gentlebrand team at Stand A123 to explore the next chapter in luxury packaging design.

About Gentlebrand

Gentlebrand is a strategic branding and packaging design agency dedicated to helping businesses build meaningful connections through distinctive design and sustainable solutions. Combining deep consumer insight with creative expertise, Gentlebrand delivers end-to-end branding experiences that stand out on the shelf and resonate with consumers. From brand strategy to packaging innovation, the agency partners with clients to shape compelling, purpose-driven identities.