Gulf Union Foods, in partnership with Appetite Creative, has launched interactive packaging for its Original juice brand, featuring QR codes and AR technology to boost engagement.
Gulf Union Foods has introduced an innovative packaging solution in partnership with Appetite Creative for its Original juice brand. This new interactive packaging incorporates QR codes and augmented reality (AR) technology, offering consumers an engaging experience. By scanning the codes, users can access additional content such as promotions and nutritional information, creating a fun and educational way to interact with the product. The initiative is aimed at enhancing brand awareness and loyalty, particularly among younger consumers, and is expected to boost engagement during the back-to-school season.
The collaboration highlights the increasing trend of using smart packaging to drive consumer interaction and satisfaction. With features that blend technology and user engagement, Gulf Union Foods is setting a new standard in the beverage packaging industry. This move reflects the growing shift toward more interactive and connected packaging designs that offer consumers more value beyond traditional uses.
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