Innovato Packaging, a fast-growing sustainable packaging company based in Fife, Scotland, is celebrating a major milestone after securing a lucrative contract in the United States — marking its first expansion into the North American market. The move is being hailed as a true 'American Dream' moment for the scale-up, which has carved out a niche delivering eco-conscious and visually impactful packaging solutions for premium consumer brands.

The breakthrough comes after Innovato impressed a leading US luxury goods company with its creativity, rapid prototyping capabilities, and commitment to circular design principles. As a result, the Scottish firm will now supply bespoke packaging for a new product launch set to debut later this year across high-end retail stores in the US.

This international leap is not only a business win — it’s a validation of Innovato’s design-first, sustainability-driven ethos. Founded in Fife, the company has built its reputation around delivering packaging that balances aesthetics, brand storytelling, and responsible material usage, often incorporating FSC-certified paperboard, compostable laminates, and mono-material formats.

Key factors behind Innovato's success include:

• Agile in-house design and prototyping — enabling fast iterations and brand alignment
• Sustainability-first innovation — using recyclable, compostable, and low-impact materials
• Experience in premium packaging — from cosmetics to fine spirits
• Ability to scale responsibly while maintaining design integrity

The US contract is expected to create new jobs in Fife and boost Innovato’s production capacity, with investment in digital finishing equipment and sustainable supply chain partnerships. CEO Sarah McLellan noted the symbolic and strategic importance of the deal: “Breaking into the US market is not just a commercial achievement — it's recognition that Scottish design and sustainability can compete on the global stage.”

“This is a defining moment for us,” McLellan said. “Our mission has always been to prove that beautiful packaging doesn’t need to cost the Earth — and now we get to take that message across the Atlantic.”

The move comes as US retailers and premium brands are actively seeking packaging suppliers that align with environmental goals, especially in sectors like beauty, wellness, and boutique food & drink. Innovato’s ability to combine functionality with luxury and sustainability puts it in a prime position to grow in this climate-conscious market.

From a broader industry perspective, Innovato’s expansion underscores the increasing demand for sustainable premium packaging and the global opportunities available to design-led firms that can deliver both style and substance.

As Innovato prepares to make its mark across the Atlantic, it also reinforces Scotland’s growing reputation as a hub for creative packaging innovation — one that’s ready to play on the world stage.