SharpEnd and Fedrigoni reveal advancements in the Connected Experiences Report. In the competitive landscape of beverages, health, and packaged consumer goods (CPG), the integration of technologies like NFC (Near Field Communication) and connected packaging emerges as a crucial differentiator. According to a joint study by SharpEnd and Fedrigoni, 85% of brands plan to increase their investments in this area in the coming years. Data shows that 96% of brands recognize the importance of connected packaging in their marketing strategies. Additionally, 92% emphasize the relevance of first-party data, collected directly through these technologies, as an essential strategic factor.

Commitment to Innovation and Sustainability. The research indicates that 85% of brands are willing to invest more in connected products in the next 12 months. Furthermore, 93% plan to adopt connected packaging solutions to support sustainability programs, driving the pursuit of ESG goals. Sectors such as alcoholic beverages, packaged consumer goods, and health lead the adoption of connected packaging, especially in the UK. NFC technology is widely used, with 70% of brands implementing it in their products or marketing strategies.

Exploring New Possibilities. The study reveals a growing interest among consumers in QR codes (95%) and NFC (93%). Brands are focused on offering value-added digital experiences, aiming for a direct understanding of consumer interactions with products. The collaboration between SharpEnd and Fedrigoni promises to further drive innovation in this field. This strategic partnership aims to develop new products and integrated high-performance solutions using NFC and RFID technologies.

Investing in the Connected Future. As the demand for connected experiences continues to grow, brands and consumers are prepared to embrace the next era of packaging innovation. The research provides valuable insights, pointing to a promising future filled with possibilities at the intersection of technology and consumption.