Kraft Heinz has announced the finalists of its Global Packaging Innovation Challenge, spotlighting groundbreaking packaging solutions that could shape the future of the food industry. The competition, launched in collaboration with innovation platform Desafío Kraft Heinz, received over 150 proposals from startups, researchers, and packaging professionals worldwide.

The aim of the challenge was to identify cutting-edge packaging concepts that align with Kraft Heinz’s sustainability targets, particularly its goal to make 100% of its packaging recyclable, reusable, or compostable by 2025. The finalists represent a wide range of ideas — from edible films and fiber-based materials to smart packaging solutions capable of extending shelf life and reducing food waste.

One standout finalist introduced a compostable mono-material film made entirely from food industry byproducts, while another developed a smart sensor label that visually alerts consumers when a product is nearing expiration. These innovations are not only eco-friendly but also contribute to reducing supply chain inefficiencies and improving the end-user experience.

“This challenge is about reimagining what packaging can be,” said Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz. “We’re excited to explore these transformative ideas that bring us closer to circular packaging systems.”

Finalists will now move on to a mentorship phase, where they will work closely with Kraft Heinz experts to refine their solutions and assess scalability. Selected winners could see their technologies implemented in Kraft Heinz products, with potential for global roll-out.

The competition highlights a broader industry trend: the convergence of sustainability, technology, and consumer-centric design in packaging innovation. As regulations tighten and consumer demand for eco-conscious packaging grows, food brands are increasingly looking for scalable solutions that go beyond traditional plastic reductions.

Kraft Heinz’s initiative is also a reminder of the value of open innovation. By inviting external thinkers into its R&D pipeline, the company accelerates its transition to more sustainable packaging, while also fostering a culture of collaboration and creativity across the sector.

As the finalists prepare for the next stage, the packaging world watches with interest — not just to see who wins, but to witness the emergence of new standards that could redefine how food is packaged, preserved, and presented in the years ahead.