Mezcla updates its packaging with a bold, vibrant design that highlights the brand’s artisanal roots and global flavors. The new look aims to expand Mezcla’s reach while maintaining its commitment to quality and authenticity.
Mezcla, known for its plant-based protein bars, has unveiled a bold new packaging design that stays true to the brand’s artisanal roots while adding a vibrant, modern twist. This packaging refresh aims to better reflect the colorful global influences and unique flavors that have defined the brand. According to CEO Griffin Spolansky, the new design enhances the brand’s image, maintaining its appeal to current customers while broadening its reach.
Mezcla’s products, which incorporate ingredients like pea protein crisps, quinoa, pumpkin seeds, and nut butters, are celebrated for their innovative flavors, such as peanut butter, matcha, hot chocolate, and pistachio almond. The new packaging highlights these exciting flavors while reinforcing the brand’s commitment to authenticity and quality.
Another exciting aspect of the new packaging is its continuation of Mezcla’s partnership with Peruvian artist Cesar Caycho, whose artwork has been featured on the packaging since the brand’s inception. The artwork reflects the global cultural inspirations that Mezcla’s products draw from, giving the packaging an artistic, premium feel that resonates with its customer base.
Mezcla also announced the addition of two new flavors to its lineup, which will be launching exclusively at Whole Foods Market in November. These new offerings reflect the brand’s ongoing commitment to flavor innovation, providing consumers with even more variety in the plant-based protein bar market.
Earlier this year, Mezcla raised $4 million in a Series A funding round, aimed at expanding the company’s reach, scaling production, and growing its team. This latest packaging update, along with new flavor releases, is part of the company’s broader strategy to capitalize on the growing demand for plant-based, health-conscious snacks and to enhance its brand presence in retail environments.
With its bold new look, Mezcla continues to carve out a unique space in the crowded protein bar market, standing out not only for its product quality but also for its creative, culturally rich branding. The updated packaging aligns with modern consumer preferences for authenticity, flavor, and sustainability, helping Mezcla further differentiate itself in the competitive health food landscape.
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