Monkey 47 gin, renowned for its unique flavors and heritage rooted in Germany’s Black Forest, has taken a bold step towards sustainability with the launch of a new bottle for its Sloe Gin variant. The bottle, produced in partnership with packaging innovator ESTAL, is crafted from 95% post-consumer recycled (PCR) glass, significantly reducing its environmental impact and setting a new standard in eco-conscious packaging.

Recycled Glass and Sustainable Materials

The choice of 95% PCR glass underscores Monkey 47’s commitment to sustainability. Post-consumer recycled glass not only reduces the need for raw materials but also minimizes energy consumption and carbon emissions associated with glass production. Gregory Chevillat, representing Black Forest Distillers, highlighted that this bottle is designed to reflect the brand’s values of environmental responsibility and connection to nature.

Innovative Labeling with Citrus Paper

The packaging innovation extends beyond the bottle material itself. The label is crafted from ‘citrus paper,’ a blend of 15% byproducts from citrus processing and 40% recycled fibers, showcasing a creative approach to sustainability in labeling. This unique label not only adds a distinctive touch to the bottle’s appearance but also reduces the environmental footprint by incorporating natural and recycled materials.

Natural Cork and PLA-Based Shrink Wrap

Monkey 47’s sustainable approach also includes the use of a natural cork closure, reinforcing the brand’s commitment to renewable resources. The bottle’s shrink wrap is made from PLA, a plant-based and renewable polymer that is biodegradable, aligning with Monkey 47’s goal to minimize plastic usage and support a circular economy.

A Commitment to Environmental Stewardship

Monkey 47’s focus on sustainable packaging is part of a broader commitment to environmental stewardship. Situated in the Black Forest, the brand draws inspiration from its surroundings, aiming to preserve the natural beauty that influences its unique gin flavors. By adopting eco-friendly materials, the brand strengthens its connection to nature and sets an example for the spirits industry in reducing environmental impact.

Setting a New Standard in Spirits Packaging

The launch of this new bottle exemplifies the growing trend among premium brands to prioritize sustainability without compromising on quality or aesthetics. By utilizing recycled and renewable materials, Monkey 47 demonstrates that luxury and sustainability can go hand in hand. This approach aligns with Pernod Ricard’s broader sustainability objectives and positions Monkey 47 as a leader in environmentally responsible spirits packaging.

In summary, Monkey 47’s new 95% PCR bottle for Sloe Gin represents a significant advancement in sustainable packaging. Through innovative use of recycled glass, citrus-based labeling, and renewable materials, the brand not only appeals to eco-conscious consumers but also sets a benchmark for sustainability in the spirits industry.