In the GELA smart packaging project, there is a cellulose fiber-based label that significantly reduces the time needed to cool drinks in the refrigerator.

This new technology was developed by the AlmaScience Collaborative Laboratory, of which The Navigator Company is a founding member. **"It takes just 12 to 15 minutes for a drink to reach the ideal temperature"** – a period about 50% shorter than that achieved with conventional methods that have to deal with the low thermal conductivity of glass. The innovation, the company states, demonstrates the feasibility of disruptive solutions for labels and packaging with thermal control and paves the way for future applications involving the reduction of freezing times for products.

The technology and its demonstration in prototypes are being developed under the agenda **“From Fossil to Forest”**, funded by the Recovery and Resilience Plan and Next Generation EU funds.

The consortium, led by The Navigator Company, includes 27 partners from different fields, among which is the AlmaScience Collaborative Laboratory – which, besides GELA, is responsible for developing other cellulose-based temperature control solutions – in partnership with RAIZ - Forest and Paper Research Institute and the Superbock Group.