Sol de Janeiro is extending its fragrance portfolio into a new portable format with the debut of its first-ever solid fragrances: the Jelly Perfume Balms. Designed as travel-sized twist-up sticks, the launch brings the brand’s signature Cheirosa scents into a packaging format built for convenience, touch-ups and global travel retail visibility.

The new balms translate Sol de Janeiro’s Brazilian-inspired fragrance identity into a compact, alcohol-free product that can be applied directly to the skin. For consumers, the format offers a more intimate and practical way to wear fragrance. For the packaging industry, it reflects a broader movement towards solid, portable and mess-free beauty formats that suit modern mobility and on-the-go routines.

With Jelly Perfume Balm, Sol de Janeiro turns fragrance into a tactile travel accessory, combining scent, portability and easy application in one compact pack.

Each Jelly Perfume Balm is made with premium fragrance oils, in line with the brand’s perfume mist portfolio. The balm melts into the skin and provides a concentrated fragrance experience lasting up to 10 hours. Its translucent finish and non-sticky texture are designed to encourage frequent use, while each stick delivers up to 1,000 swipes, adding a strong value message to the small-format pack.

The packaging choice is central to the product’s appeal. A twist-up stick is intuitive, clean and highly suitable for travel retail environments, where shoppers often look for products that are easy to carry, quick to understand and compliant with travel routines. Unlike liquid sprays, a solid balm avoids concerns around leakage and offers a more discreet application experience in airports, hotels, offices or while commuting.

The launch includes three of Sol de Janeiro’s best-known Cheirosa fragrances: Cheirosa 62, Cheirosa 68 and Cheirosa 40. By introducing the format through familiar scents, the brand reduces the barrier to trial while offering loyal consumers a new way to carry their favourite fragrance. This strategy is especially effective in travel retail, where recognisable scent franchises can encourage impulse purchases and gifting.

Solid fragrance formats also align with several important beauty packaging trends. They support portability, controlled dosing and product concentration, while reducing the need for traditional spray components. Although the sustainability profile depends on the final material structure, solid formats can open opportunities for lighter packs, simplified dispensing systems and more efficient product use.

• Travel-sized design supports easy carrying and fragrance touch-ups anywhere.
• Twist-up application creates a clean, familiar and user-friendly experience.
• Alcohol-free formulation offers a different sensorial route for fragrance delivery.
• Long-lasting performance strengthens the value proposition of a compact pack.
• Iconic Cheirosa scents help connect new packaging innovation with brand loyalty.

The Jelly Perfume Balms were featured at Sol de Janeiro’s summer pop-up in New York City and will continue to appear in UK activations. These brand experiences are important because solid fragrance is still a discovery-led category for many consumers. Physical demonstrations allow shoppers to test texture, scent intensity and application, turning packaging into part of the product story.

Alongside the balm launch, Sol de Janeiro is also expanding its travel-friendly beauty offer with the Hydrating Jet Set, which includes Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion. The brand is also extending the Body Badalada Lotion franchise with new scent and texture options, including Skin Refresh Water Lotion in Cheirosa 48, Moisture Melting Lotion in Cheirosa 39 and a limited-edition Daily Glow Lotion in Cheirosa 62.

For beauty packaging suppliers and brand owners, the launch highlights the commercial potential of formats that combine convenience with sensory differentiation. Travel retail is no longer limited to mini versions of existing products. Increasingly, brands are developing formats specifically suited to portable, experiential and high-frequency use.

Sol de Janeiro’s Jelly Perfume Balm demonstrates how fragrance packaging can evolve beyond glass bottles and sprays. By using a compact stick format, the brand creates a product that is practical for travel, appealing for gifting and consistent with the playful, sensorial positioning that has made its Cheirosa range globally recognisable.

Image suggestion: colourful travel-sized twist-up perfume balm sticks in Sol de Janeiro’s vibrant brand palette, displayed with tropical textures, glossy caps and airport travel retail styling.