Nestlé Waters is taking a significant step forward with the launch of Maison Perrier, a new collective brand that brings together a variety of innovative drinks under the esteemed Perrier label. This initiative marks a new chapter in the evolution of Perrier, known worldwide for its premium mineral water.

The year 2023 was eventful for Perrier, setting the stage for its ambitious diversification with the introduction of Maison Perrier. This new brand serves as an umbrella for a series of creative and refreshing drinks, broadening Perrier's portfolio beyond its classic offerings. Maison Perrier will exist alongside the historic brand, providing a fresh take on the sparkling beverage market.

Maison Perrier comprises four distinct collections of sparkling drinks, each with its own unique visual identity and flavor profile. These collections are designed to cater to a variety of tastes and preferences, enhancing the Perrier experience.

Magnetic Juice is the first collection, featuring four tantalizing varieties based on fruit juices. The flavors include pineapple-mango, strawberry-kiwi, lemon-guava, and peach-cherry. These combinations promise a refreshing and flavorful twist on traditional fruit juices, perfect for those seeking a vibrant and delicious drink.

The second collection, Energize, offers three invigorating options enriched with vitamins and caffeine, providing 80g per can. The flavors are natural blackberry, peach, and lime. This collection is aimed at consumers looking for a boost of energy with a natural twist, combining the benefits of vitamins and caffeine with Perrier's signature effervescence.

The remaining collections, Forever and Chic, are set to bring their own unique elements to the Maison Perrier brand, although specific details about their offerings have yet to be unveiled. Each collection promises to maintain the high standards and innovative spirit that Perrier is known for.

With the launch of Maison Perrier, Nestlé Waters is reinforcing Perrier's legacy while pushing the boundaries of what a sparkling beverage can be. This strategic move not only broadens the brand's appeal but also ensures that Perrier remains at the forefront of the beverage industry.