Tomatin has launched a global packaging redesign across its whisky range, using wood-grain motifs and colour-coded labels to highlight its expertise in cask management and cooperage.
Tomatin Distillery has unveiled a comprehensive packaging redesign across its core single malt whisky range, placing its expertise in wood management and cask maturation at the centre of a refreshed visual identity. The new design will be rolled out globally, starting with Tomatin Legacy and Tomatin 12 Year Old Triple Cask, with additional expressions transitioning to the updated packaging throughout 2026.
The redesign introduces a bold presentation centred around a golden foil wood-grain motif inspired by the natural tree rings found in oak. This visual element highlights the role of oak casks in shaping the flavour profile of Tomatin’s whiskies and reflects the distillery’s long-standing focus on wood management and cooperage expertise.
Each expression in the range is now distinguished through a vibrant colour-coding system. The palette includes shades such as dark indigo, forest green, scarlet red, rich purple and teal blue, helping consumers identify individual products more easily on shelves and in travel retail environments. Alongside the colour scheme, messaging across the packaging has been simplified to improve clarity and strengthen brand recognition in global markets.
According to Jennifer Masson, Head of Marketing at Tomatin, the redesign aims to better communicate the distillery’s craftsmanship while improving shelf presence in modern retail settings. She noted that the new visual identity reflects Tomatin’s focus on cask management and attention to detail, while aligning the brand with evolving consumer expectations in both retail and on-trade channels.
As part of the update, the existing Tomatin 12 Year Old expression has been renamed Tomatin 12 Year Old Triple Cask. The packaging for this variant now features a rich green colour scheme, clearly distinguishing it from the 12 Year Old Sherry Cask, which will be presented in a deep red design.
The packaging refresh also extends to global travel retail expressions. Products such as Tomatin 8 Year Old and Tomatin 13 Year Old will gradually transition to the updated design during 2026 as the brand rolls out the new identity across international markets.
The redesign reflects Tomatin’s wider strategy to reinforce its positioning in competitive global spirits markets. The distillery’s emphasis on wood expertise is closely linked to its in-house cooperage operations, an increasingly rare capability among Scotch whisky producers. In 2025, Tomatin’s cooper Allan Bartlett was recognised as Cooper of the Year at the Icons of Whisky Awards, highlighting the importance of cask craftsmanship to the brand’s identity.
Located 16 miles south of Inverness in the Scottish Highlands, Tomatin traces its origins back to 1897. The distillery, now owned by Japanese company Takara Shuzo International, has built a reputation for producing award-winning single malts, including its 18 Year Old expression, which received Platinum status at the San Francisco World Spirits Competition in 2024.
The new packaging design aims to combine heritage storytelling with improved retail visibility, using visual cues inspired by oak maturation to reinforce the distillery’s craft credentials while ensuring the range remains recognisable across increasingly crowded global whisky shelves.
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