Velcro has unveiled a newly redesigned packaging for its VELCRO Brand products, aimed at enhancing the shopping experience by making it easier for consumers to identify the right product for their needs. The updated packaging features a bold, modern design with a refreshed logo, utilizing a red masthead that prominently displays the VELCRO Brand logo in white. This redesign emphasizes Velcro's heritage of innovation and is intended to stand out on retail shelves, capturing the attention of shoppers with its striking visual appeal.

The packaging also includes on-pack imagery that highlights the various applications of VELCRO Brand products, showcasing their strength, durability, and versatility, particularly for DIY projects. A color-coded information panel on the front of the packaging provides key details such as quantity, size, and fastening strength, allowing for quick and easy product identification. Additionally, the reverse side of the packaging offers detailed instructions for proper use, along with further product use-cases and features, ensuring that consumers have all the information they need to make an informed purchase.

This new packaging design is already available at nearly 4,000 Walmart stores across the United States and will be introduced at other major retailers, including Amazon, The Home Depot, and Lowe’s, later this year. The global rollout of the redesigned packaging is set to begin in early 2025, expanding Velcro's reach and reinforcing its commitment to providing innovative fastening solutions worldwide.

Chitra Ebenezer, Chief Marketing Officer at Velcro, stated, “Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO Brand packaging provides color-coded categorizations and imagery to help consumers easily identify the product they need for their specific fastening application. Our new packaging reflects our spirit of innovation and commitment to delivering fastening solutions that solve real-world challenges every day.”