AAi Labels & Decals has acquired Guaranteed Labels in Moody, Alabama, expanding its North American label platform and strengthening its focus on supporting founder-led and family-owned label converters.

The acquisition represents the second transaction for AAi’s label platform and is intended to increase manufacturing capacity, broaden product capabilities and extend the company’s customer reach across North America.

Guaranteed Labels has built its reputation over nearly four decades by providing customised label solutions and developing long-term relationships with customers. As part of the agreement, company president Scott Noell will remain involved in the combined business, continuing to support customer relationships and operations.

The acquisition reflects a wider trend in the label industry, where established converters are joining larger platforms to expand capabilities while preserving customer-focused expertise.

AAi Labels & Decals, founded in 1969 and headquartered in Jonesboro, Arkansas, supplies labels and related solutions to customers throughout North America. The company said Guaranteed Labels represents a strong strategic fit because of its reputation for reliability, responsiveness and technical problem-solving.

AAi CEO Lynn Higgs highlighted the importance of maintaining the customer relationships developed by Guaranteed Labels, describing the company as the type of business AAi aims to support through its growth strategy.

• Acquisition target: Guaranteed Labels, Moody, Alabama.
• Strategic objective: Expand manufacturing capacity and product offerings.
• Market focus: Founder-led and family-owned label converters across North America.
• Leadership continuity: Scott Noell remains involved after the acquisition.
• Platform owner: AAi Labels & Decals is backed by Portrait Capital.

The transaction is supported by private equity firm Portrait Capital, which acquired AAi Labels & Decals as part of its investment strategy. Portrait Capital managing partner Justin Burris said the acquisition aligns with the platform’s people-focused approach and its goal of partnering with additional label companies considering future growth opportunities.

The label sector has seen increased consolidation as converters seek greater scale, broader technology capabilities and improved access to customers. Combining established regional expertise with larger operational platforms can help companies invest in equipment, expand services and compete in a market where brands increasingly demand flexible, high-quality and customised packaging solutions.

For AAi Labels & Decals, the acquisition of Guaranteed Labels strengthens its position in the North American label market while maintaining the entrepreneurial culture and customer relationships that have supported the acquired business.