Confectionery brand Allen’s has updated its packaging across its range of lollies – including Party Mix, Killer Pythons, and Snakes Alive – to reduce its environmental impact.

The packaging redesign will decrease the use of plastic by 21 per cent across its range, eliminating some 58 tonnes of plastic each year – equivalent to 4.6 million Snakes Alive lollies.

Melanie Chen, head of marketing confectionery at Nestlé, shared that Allen’s lollies have undergone several packaging changes over the years, but this one is the most important yet.

“Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, focusing on reducing the amount of plastic we have in our packaging,” said Chen.

The packaging will retain the instantly recognisable red colour with front-of-pack characters but with a new matte texture.

Chen added that she believes that the move toward using less plastic will be welcomed by Aussies.

“Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians,” she concluded.