Quadpack’s Marketing team presents a distilled outlook on key beauty trends for the upcoming year. Amid global concerns like climate change and resource shortages, younger generations are embracing a hyper-connected world, fostering hope for a bright future.

Marcia Bardauil, Quadpack’s Marketing Lead, emphasizes the role of packaging in adapting to new realities. Trends shaping the beauty market showcase responses to global changes, influencing how we think, feel, and consume.

Trend 1: Made for me

Generation Flex embraces radical changeability, demanding ultra-personalization. Beauty brands leverage AI for digital tools, virtual fragrances, and experiential spaces. Packaging supports this with tech-enabled designs, unique formats, and sensory appeal.

Trend 2: Blue

Blue beauty draws inspiration from the ocean. Brands focus on ocean protection, utilizing Ocean Bound Plastic (OBP) and sustainable ingredients. Packaging aligns with marine themes, reflective color palettes, and water-like finishes.

Trend 3: Quiet beauty

Quiet beauty emphasizes simplicity and efficacy. B Corp brands focus on essentials, favoring natural looks. Packaging features airtight designs, reusable formats, and a timeless, minimalist aesthetic.

Trend 4: Oasis in dystopia

In a VUCA world, protopian consumers strive for gradual improvements. Brands respond with waterless formulas and climate-adaptive solutions. Packaging explores alternative materials, demanding a moody, futuristic look.

Trend 5: Looking for eternity

As the 60+ population grows, the focus shifts to prevention with evidence-based supplements and non-invasive therapies. Packaging aligns with effective solutions, offering innovative designs for a youthful, aesthetic appeal.