On the path to becoming the youngest-ever supplier to a major supermarket, entrepreneur Fraser Doherty will share his experience of shaping the Beer52 business at Birmingham Packaging Week.

Aiming to shake up the craft beer market, Beer52 combines community culture and the joy of discovery with a trusted subscription model. A conversation with Fraser Doherty, co-founder of Beer52 and sister business Wine52, sheds light on the club's dynamic approach to offering a monthly journey of taste exploration to its members.

Building a community through discovery

The core mission of Beer52 revolves around building a community of passionate craft beer aficionados that supports and discovers the world's best craft producers. Fraser emphasises the unique opportunity the club provides to members by unlocking a fascinating and exciting journey of taste discovery around the globe, while also supporting the brewers.

The power of storytelling

Beer52 is a service proudly built on storytelling, from the independent brewers selected for that month’s distribution, to the vibrant and impactful packaging it arrives in. Fraser believes that it’s essential Beer52 can unveil the stories behind small producers and the countries they visit each month. To supplement this, and to help subscribers dig into the powerful and moving stories behind each drink, the in-house magazines, Ferment and Glug, not only share the narratives of breweries and wineries but also tales from the team's adventures in different countries.

As will be explored during Fraser’s talk at Birmingham Packaging Innovations & Empack, the success of Beer52 is evident in its ability to keep every month exciting for its members. With a constantly changing theme, new beers, and wines keeping the value proposition for subscribers feeling fresh, the possibilities are endless. The club's longevity, with customers having been members for the full ten years of its existence, attests to the team's commitment to keeping the engaging and exciting.

The craft community is well served by Beer52 and offers core insights into the value of a community-driven brand. As it continues to evolve and offer an exciting service to subscribers, the world of craft beer and wine is sure to remain vibrant and full of surprises.

Cheers to the next decade of exploration and enjoyment with Beer52!