Bolthouse Farms has launched new products alongside sustainable packaging innovations, aiming to appeal to both retail and foodservice markets. The new products include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots, each designed to offer convenient, flavorful, and healthy options for consumers. Carrot Shakers come with seasoning pouches, allowing for on-the-go snacking, while Side Dish Sizzlers provide artisan-sliced carrots paired with sauces for quick meal prep. Meanwhile, Soup n' Stewin' Carrots are pre-cut for easy addition to soups and stews, catering to consumers seeking convenient cooking solutions.

Sustainable Packaging Initiative

As part of its commitment to sustainability, Bolthouse is expanding its compostable packaging solutions across its organic carrot line over the next two years. This initiative responds to growing consumer demand for environmentally responsible packaging. The company aims to minimize its carbon footprint while enhancing the shelf appeal of its products with this eco-friendly approach. Karen White, Vice President of Marketing, emphasizes that these efforts align with Bolthouse’s mission to meet the needs of the next generation of consumers by integrating sustainable practices into their operations.

Foodservice Offerings

Bolthouse is also expanding its foodservice options, providing versatile carrot-based products that cater to various culinary needs. From carrot sticks and baby carrots to carrot matchsticks, the offerings are designed to be both convenient and nutritious, supporting chefs and restaurateurs in meeting the demand for healthy dining options. The products are specifically aimed at enhancing menu diversity and providing quick-to-prepare solutions for professional kitchens.

Carrot Shakers, available in foodservice packages, aim to revolutionize the snacking experience in schools and cafeterias, featuring bold flavors like Dill Pickle, Chili Lime, and Ranch. With a focus on convenience and health, Bolthouse continues to engage with both end consumers and the foodservice industry to bring fresh, sustainable produce to a wider audience.

Consumer Engagement and Future Plans

Bolthouse is not only innovating with its product lines but also enhancing its digital and operational strategies to strengthen its brand presence. The company aims to create a unified experience for consumers, whether they engage with the brand in-store or online. Future plans include further expanding its sustainable packaging options and exploring new product variations to meet evolving market demands.