Grace Foods has introduced a refreshed packaging design for its Dunn’s River seasoning range, aiming to strengthen shelf presence and improve product discovery across UK and European retail channels.

The updated visual identity uses bold colour coding and vibrant graphics inspired by Caribbean culture, helping the brand communicate authenticity while making the range easier for shoppers to navigate. The redesign covers a portfolio of seasonings, herbs, spices and fry mixes that are widely recognised among Caribbean food consumers.

The packaging refresh demonstrates how visual identity can help established food brands reinforce heritage while improving visibility in competitive retail environments.

The Dunn’s River range includes popular products such as Chicken Seasoning, Fish Seasoning, All Purpose Seasoning, Jerk Seasoning, Curry Goat Seasoning and Barbecue Seasoning. The new packaging aims to create stronger differentiation between products while maintaining the brand recognition built over decades.

Alongside the redesign, Grace Foods is launching a new product: Dunn’s River Jamaican Green Seasoning. Inspired by traditional Jamaican home cooking, the new flavour combines spring onion, white onion, thyme, garlic and chilli peppers to create a distinctive seasoning base.

The product has been developed to reflect Jamaican culinary traditions specifically, avoiding coriander and culantro, which are more commonly associated with green seasonings from other parts of the Caribbean. This positioning allows the brand to highlight regional authenticity while expanding its product offering.

• New visual identity uses stronger colours and Caribbean-inspired graphics.
• Improved shelf visibility helps shoppers identify different seasoning varieties.
• Expanded portfolio introduces Jamaican Green Seasoning as a new product category.
• Cultural authenticity reinforces the connection between packaging and food heritage.
• Retail rollout covers supermarkets and convenience stores across the UK and Europe.

A Grace Foods representative said the refreshed design is intended to give Dunn’s River a stronger presence on shelf while reflecting the vibrancy and authenticity of Caribbean food. The company believes the new packaging will help consumers discover the wider range more easily.

The updated seasoning packs will begin appearing across major supermarket groups and convenience retailers, while the new Jamaican Green Seasoning will initially be available through cash and carry wholesalers and convenience stores.

The redesign reflects a broader trend in food packaging, where brands are using colour systems, storytelling and cultural references to create stronger connections with consumers. For heritage food brands, packaging updates can provide a way to modernise presentation while preserving the authenticity that drives customer loyalty.