e.l.f. Cosmetics has announced an exciting collaboration with world champion blind swimmer Anastasia ‘Tas’ Pagonis to enhance the accessibility of beauty products for individuals with sight issues. This partnership introduces a new packaging feature designed to make beauty more inclusive and accessible to all.

The new initiative, titled 'Beauty For Every Eye', features a special bundle that includes three of Pagonis’ favorite e.l.f. products. The bundle comprises Big Mood Waterproof Mascara, Glossy Lip Stain in Power Mauves, and SKIN Suntouchable Whoa Glow SPF 30 in Sunbeam. Each product within the bundle is equipped with a QR code linked to audio recordings by Pagonis herself.

These QR codes offer valuable information by providing audio descriptions of the product’s details and application tips. The selection of these products reflects Pagonis' choice for their quality and ease of use, making them ideal for the accessibility initiative.

According to e.l.f. Beauty CMO Kory Marchisotto, “Tas demonstrates the beautiful magic that happens when people embrace who they are, defy labels, and see barriers as stepping stones. She redefines limitless. We are on a journey to make beauty even more accessible to every eye, lip, and face. Tas continues to be our inspiration, building deeper connections with our community and showing that anything is e.l.f.ing possible.”

Pagonis, who joined e.l.f. last June, has been instrumental in supporting the brand's mission to reimagine beauty through a lens of inclusivity. Her previous appearance in e.l.f.’s Show Your(s)e.l.f. documentary celebrated diverse stories of beauty, further aligning with e.l.f.’s vision.

In her statement, Pagonis expressed her enthusiasm about the partnership, saying, “I’m so excited to partner with e.l.f., a brand that truly values positivity, inclusivity, and accessibility. Together, we’re making strides to ensure the beauty industry is welcoming and empowering for people of all abilities.”

This accessibility-focused bundle was developed in collaboration with OBERLAND, e.l.f.’s long-time partner known for driving purpose-driven initiatives. The Beauty For Every Eye bundle is available for a limited time, representing a significant step forward in making beauty products more inclusive and accessible.