Morris, Minn. - based Fresha, a grower, packer, and shipper of carrots, proudly announces the update of its packaging to embrace a modern and vibrant appearance.

The company highlights that this packaging overhaul resonates deeply with Fresha's core values of quality, innovation, and unwavering commitment to customer satisfaction.

“Crafting our new packaging was an intricate process, aimed at ensuring our carrots not only stand out on the shelf but also convey the excellence that our customers know,” said Matthew Wulf, vice president of sales and marketing, in a recent news release.

The updates encompass various carrot types, including matchstick carrots, shredded carrots, carrot chips, organic whole carrots, whole carrots, baby-cut carrots, organic baby-cut carrots, baby petite carrots in a microwavable bag, organic baby petite carrots in a microwavable bag, Minnies supersweet mini carrots, and organic Minnies super sweet mini carrots.

“These vibrant new packages will undoubtedly make our carrots pop. It's important to emphasize that although our packaging may have a fresh new look, inside, you'll still find the same sweet, crisp, and delicious carrots,” Wulf affirmed. “The refreshed design is a representation of a new chapter for Fresha as we launch our year-round program.”