Komori America has promoted Lance Martin to the role of Vice President of Product Marketing. Martin, who brings over 40 years of experience in the printing and finishing industry, is well-versed in various technologies, including sheetfed offset, web offset, gravure, die-cutting, inline finishing, and folding.

In his new position, Martin will be responsible for developing and implementing product marketing strategies aimed at enhancing product adoption, driving revenue growth, and increasing market share for Komori’s offset, web, and digital products. He will report directly to Mark Milbourn, Executive Vice President of Sales and Service for Komori America.

Martin expressed his enthusiasm for the role, stating, “I’m excited to join Komori on a grand scale. My goal is to leverage my understanding of what makes printers profitable to advance Komori print solutions in our fast-paced industry.”

Milbourn highlighted Martin's extensive background and its potential impact, saying, “Lance brings a broad range of knowledge to this newly created position. His engineering, sales, and marketing background, coupled with his consultative approach to problem solving, is something we want to take advantage of in this customer-facing position.”

Martin's deep industry experience and strategic vision are expected to play a crucial role in Komori America's efforts to innovate and excel in the competitive printing market.