The iconic Pringles can, once notorious for being nearly impossible to recycle, has undergone a significant redesign in an effort to improve its sustainability. Originally criticized as the 'number one recycling villain,' the old Pringles can featured a complex mix of paper, plastic, foil, and metal, making it a challenge for recycling facilities. In response, Pringles has introduced a 90% paper-based tube that replaces the traditional steel base with a recyclable paper alternative.

Consumers are now able to recycle the body of the tube with standard paper and cardboard collections. However, the can's inner lining, made from a combination of foils and films, remains a challenge. This layer is necessary to preserve the product’s freshness but complicates the full recyclability of the package. Experts have raised concerns about whether this liner can be effectively separated and recycled in practice.

Despite these concerns, the new design marks a step forward in sustainability. With a goal to make all its packaging recyclable, reusable, or compostable by 2025, Pringles' new tube is a significant improvement over its predecessor, and further developments are expected as the brand continues its push for greener solutions.