At the Paris Packaging Week, on 17 & 18 January 2024, the company specializing in high-end secondary and promotional packaging for the beauty industry, Pure Trade, will showcase its spa offering in addition to its primary and secondary packaging solutions.

Over the past 5 years, Pure Trade has anticipated the strong growth of the spa market, offering a large assortment of towels, foutas, bathrobes, slippers, spa linens, and complementary accessories made of terrycloth from fair trade certified cotton or mixed recycled materials (RPET). Pure Trade’s offer includes a large array of innovative, original, sustainable, and certified materials.

Depending on brands’ expectations, Pure Trade relies on the expertise of its specialized industrial partners in Portugal, Turkey, China, or India.

"Working in close collaboration for several years with partners specializing in linen intended for spas allows the Pure Trade teams to provide relevant and immediate advice to brands, anticipating requests and constraints,” explains Virginie Honoré, General Director of Pure Trade and initiator of this activity.

Indeed, spa linen requires special attention due to its frequency of use and washing.

Pure Trade’s textile and spa offer has won over several international brands such as Clarins, Helena Rubinstein for the spa… Armani, Biotherm, Cacharel, Guerlain, Lancôme, Tommy Hilfiger, or Yves-Saint-Laurent Parfums.