As we move into 2026, the UK packaging industry faces numerous challenges and opportunities. Industry experts are reflecting on the current trends and predicting the future direction of the packaging sector. With innovations in AI technology, continued legislative change, and increased cost pressures, 2026 is set to be a defining year.

Mike Revell, Executive Chair of The Foodservice Packaging Association, highlights the pivotal role that extended producer responsibility (EPR) and packaging tax reforms will play in driving demand for sustainable packaging solutions. With businesses now fully adapting to EPR, the emphasis will be on integrating data accuracy, material transparency, and evidence-based practices to navigate cost volatility and compliance risk.

Emma Verkaik, CEO of BCMPA, underscores the importance of community within the contract manufacturing and packaging sector. With rising costs and regulatory changes, the BCMPA will continue to focus on connecting businesses with the right outsourcing support and fostering strong, long-term partnerships that help navigate today’s complex packaging challenges.

Thomas Glendinning, Managing Director of Sovereign Labeling Machines, discusses the growing importance of productivity and sustainability in packaging. He points out that businesses must view labeling and sleeving as strategic capabilities, integrating them into the broader supply chain to improve brand value, compliance, and cost efficiency.

Other industry experts, such as Gregory Bentley from Suntory, and Amy Hooper from Biffa, are optimistic about the progress being made toward achieving sustainable packaging goals. They emphasize the need for transparent communication and real-world data to guide the industry through evolving regulations, sustainability initiatives, and consumer demands.

Meanwhile, Luke Wilson from Face Progressive Printed Packaging emphasizes the growing demand for packaging solutions that balance both sustainability and performance. The focus is on producing packaging that is not only eco-friendly but also capable of meeting the high demands of modern retail and e-commerce sectors.

Additionally, Mark Stephenson from Fujifilm Europe highlights the importance of businesses moving from data analysis to actionable solutions. He sees 2026 as the year where the packaging industry begins to implement AI more practically, improving both speed and efficiency in production without sacrificing quality.

With these insights in mind, 2026 promises to be a year of innovation, collaboration, and adaptation as the UK packaging industry continues to face new challenges and opportunities. The future of packaging will depend on the industry's ability to innovate, communicate transparently, and collaborate effectively with stakeholders across the supply chain. As sustainability and compliance become increasingly important, companies that can adapt quickly will emerge as leaders in the evolving packaging landscape.