Quadpack Wood celebrates a quarter of a century of craftsmanship, innovation and sustainable excellence, growing from a local factory to a global pioneer in wooden beauty packaging
Wood enters fragrance
The story began with a breakthrough: its first-ever wooden cap developed for Burberry Touch for Women. This elegant wooden closure introduced a new sensory and aesthetic dimension to beauty packaging. More than that, it created an entirely new category, where natural materials signalled authenticity, warmth and luxury.
Wood becomes industrial
Other pioneering brands recognised the potential and helped drive momentum. With L’Eau d’Issey by Issey Miyake, Quadpack Wood took a bold step forward, crafting a full-wood fragrance bottle that demonstrated both technical mastery and creative vision. Scaling up to meet the exacting standards and volumes of global luxury brands required major investment in precision engineering, quality control and process optimisation. The factory rose to the challenge, becoming a trusted partner for high-profile launches worldwide.
Wood moves into makeup
The move into makeup marked another milestone. For Guerlain’s iconic Terracotta collection, the team developed bespoke wooden compacts that elevated a cult bronzing product into a collectible object. The compacts combined intricate milling, refined finishes and flawless functionality – proving that wood could perform just as beautifully in colour cosmetics as it had in fragrance.
Wood becomes functional
A new chapter opened when Shiseido challenged Quadpack Wood to eliminate plastic and intermediate materials from its caps, for its new L’Eaux d’Issey fragrances. The ambitious two-year project resulted in a ground-breaking, patented technology that transformed wood from a decorative, non-functional component into a monomaterial mechanical solution: Woodacity®. By rendering wood capable of delivering precise mechanical performance, Woodacity® transformed sustainable design possibilities.
Woodacity® goes premium
Innovation continued with Woodacity® Hidden, a premium edition that conceals the internal structure from view. Guerlain adopted the new closure system for its limited-edition Habit Rouge Spirit, marrying technical sophistication with seamless aesthetics. Most recently, in collaboration with Puig, the technology was extended to create a monomaterial cap and collar assembly for Adolfo Dominguez’s ADN fragrance line – another step towards fully circular beauty packaging.
Towards carbon neutrality
Behind these achievements lies a factory as forward-thinking as the products it creates. Clean manufacturing processes are powered by 100% renewable electricity, supported by an emissions control system that surpasses regulatory requirements. An onsite biomass boiler uses production scrap to fuel temperature control systems and wood-drying ovens – a circularity action that allows more value retention from by-products, reducing external waste treatment and lowering fossil fuel dependency by minimising waste. Wood is sourced exclusively from sustainably-managed European forests and the factory is certified by both FSC® and PEFCTM. Only non-endangered wood species are used, each selected for optimal density and hardness to ensure performance and longevity in packaging applications.
A canvas for creativity
The creative potential of wood remains virtually limitless. Equipped with the latest wood-turning and CNC milling machines, and enhanced by advanced decoration technologies, Quadpack Wood transforms raw material into tactile, emotionally-resonant packaging. From subtle engravings to complex geometries and sensorial finishes, its capabilities are showcased in the BeautyWood 2026 collection, a testament to craftsmanship fused with cutting-edge engineering. As a proud embodiment of Quadpack’s B Corp values, the factory balances innovation with responsibility, proving that luxury and sustainability can go hand in hand.
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