Discover how Amcor's new packaging for Huggies Eco Protect nappies in Peru, featuring 30% recycled materials, contributes to a more sustainable future. Learn about the partnership with Kimberly-Clark and the initiative's impact on reducing waste and supporting the circular economy.
Amcor, a leading sustainable packaging solution provider, has partnered with Kimberly-Clark to introduce new packaging for Huggies Eco Protect nappies in Peru. This innovative packaging, made with 30% recycled materials, offers a more sustainable option for the hypoallergenic nappies, which are crafted from certified, plant-based fibers.
The collaboration between Amcor and Kimberly-Clark is part of a broader effort to support the circular economy by reducing, reusing, and recycling materials. The packaging is designed using recycled plastic film that can be reused as a raw material, maintaining performance while minimizing visual impact.
Carolina Gormezano, Huggies Andes region marketing director, emphasizes the importance of sustainable packaging, citing a Mintel survey showing that 39% of Peruvians prefer eco-friendly options. By embracing the circular economy principles, the initiative aims to minimize waste and protect the planet.
Flexible plastics, known for their versatility and lightweight properties, are ideal for various packaging applications. The development of sustainable packaging solutions using recycled plastic films has resulted in significant reductions in energy consumption, carbon footprint, and water usage compared to standard packaging.
Laetitia Sanchez, Amcor Latin America marketing director, expresses pride in collaborating with Kimberly-Clark to design solutions that meet consumer needs while contributing to the circular economy. This partnership reflects a growing trend in the packaging industry towards more environmentally friendly solutions.
In a recent announcement, Amcor unveiled the launch of a one-liter polyethylene terephthalate carbonated soft drink bottle made entirely from post-consumer recycled material, further demonstrating its commitment to sustainability and innovation in packaging.
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