ANDRITZ Powers Genera’s New Grass Fibre Packaging Line

November 12, 2025 — Technology group ANDRITZ has supplied advanced equipment to Genera’s new grass fibre packaging line, helping the company enhance its production of eco-friendly, fiber-based packaging. This partnership reflects a growing trend in the shift toward renewable and circular packaging materials.

Driving sustainable innovation
The new line enables Genera to produce packaging made from locally sourced grass fibers, offering an alternative to traditional wood pulp and plastic-based materials. This sustainable feedstock reduces environmental impact, lowers carbon emissions, and supports biodiversity.

Advanced process efficiency
ANDRITZ provided a complete system for pulping, washing, and refining grass fibers, ensuring optimal performance and consistency. The technology enhances energy efficiency and material utilization, contributing to Genera’s goal of achieving high-volume, low-emission packaging production.

Local sourcing and circular economy benefits
The project emphasizes local raw material sourcing, reducing transportation emissions and supporting rural economies. By integrating grass fiber into packaging, Genera demonstrates how alternative materials can deliver both performance and sustainability.

Outlook for the green packaging market
This development marks a milestone in the advancement of natural fiber packaging solutions, showing how innovation and sustainability can align in industrial-scale production. As consumer and regulatory pressures grow, grass fiber packaging offers a viable path toward a circular and low-carbon future.

Takeaway: ANDRITZ’s technology empowers Genera’s sustainable packaging goals, turning renewable grass fiber into a scalable, eco-friendly alternative to traditional packaging materials.