Sustainable packaging is becoming a major economic driver for businesses, according to a new Bain & Co report. The report indicates that companies can see up to a 6% increase in EBITDA by adopting sustainable packaging strategies, primarily through cost reduction and consumer demand. Over 70% of consumers in Europe, and a similar number in the US, prefer eco-friendly products, pushing businesses to meet sustainability standards. Moreover, regulatory pressures and innovations are enabling packaging firms to reduce emissions and capitalize on greener packaging solutions, turning a necessity into a financial gain.

However, challenges persist, particularly with plastic waste. Brands like Unilever are exploring refillable container models, but the transition is complex and varies across regions. As governments introduce stricter regulations, some are offering incentives such as subsidies to encourage sustainable practices. In this evolving landscape, companies that successfully adapt stand to gain in terms of revenue, brand loyalty, and industry leadership.

Supply chain dynamics are also shifting, with large consumer goods manufacturers and retailers pressuring packaging providers to innovate. Scope 3 emissions, responsible for much of the environmental impact, are now a key focus for businesses across sectors. As a result, the packaging industry has a dual mandate: to meet growing regulatory demands and to seize economic opportunities through innovation.