The Cazoolo design lab, under Braskem, has launched the digital platform Ready Packaging, aimed at promoting sustainable packaging solutions. This platform simplifies the search for eco-friendly packaging, particularly for small and medium-sized businesses. With an extensive portfolio of Recycle Ready packaging, it promotes circular economy principles through designs optimized for recyclability, reuse, and refill solutions.

According to Tarcio Borgo, an innovation expert at Cazoolo, all showcased packaging solutions are ready for immediate implementation and have been evaluated for sustainability by Braskem’s team. This significantly accelerates the process for companies looking to adopt eco-friendly alternatives.

Additionally, the platform provides opportunities for manufacturers and converters to showcase their products, enhancing business possibilities with new brands. Borgo highlights that the packaging materials used are either composed of a single material or are designed for easy recycling, free from additives or other contaminants that complicate waste processing.

The Ready Packaging platform stands out for streamlining the connection between companies in need of sustainable packaging and providers who already have ready-to-use solutions. This can drastically reduce the time to market for new product launches and promote environmental responsibility within the packaging industry.

Yuri Tomina, head of Cazoolo, emphasizes that the platform is particularly beneficial for small and medium enterprises, a sector that contributes significantly to Brazil’s $13.9 billion sustainable packaging market. With high demand for sustainable packaging solutions, Cazoolo seeks to provide these businesses with efficient, low-investment options.

Cazoolo, which has been operating for two years, aims to foster sustainable innovation through collaborative projects like the Ready Packaging platform, which is part of a broader strategy to meet global packaging trends and demands.