In a bold move towards sustainability, Coca-Cola launches 100% rPET bottles in Hong Kong, aiming to pave the way for a circular economy. All 500ml Coca-Cola Original, Coca-Cola No Sugar, and Coca-Cola Plus bottles are now crafted from 100% rPET, excluding caps and labels. On-pack messages like "I’m a 100% rPET bottle" advocate recycling awareness, urging consumers to participate in plastic recycling streams.

Director of environmental protection Samuel Chui highlighted Hong Kong's daily disposal of 2,300 tonnes of plastic waste, emphasizing the significance of this initiative. The transition aligns with Hong Kong's forthcoming legislation on producer responsibility schemes for plastic containers, expected by 2025.

Tim Warwick, Vice President of Operations, emphasizes Coca-Cola's commitment to lead by example, aiming to pressure other beverage players towards 100% rPET adoption. This endeavor not only supports Coca-Cola's World Without Waste strategy but also stimulates a local circular economy, marking a significant step towards sustainability.

Coca-Cola's partnership with Swire Coca-Cola and the Drink Without Waste initiative introduces a neighborhood collection scheme, incentivizing households to cultivate recycling habits. Connie Yeung stresses the importance of proper PET bottle recycling, highlighting their potential for repeated use.

Hunter Jin underscores Coca-Cola's proactive engagement, particularly in investing in recycling innovation like New Life Plastics, Hong Kong's premier food-grade plastic recycling facility. This facility aims to recycle every PET bottle sold by 2030, aligning with Coca-Cola's ambitious sustainability goals.

Moreover, Coca-Cola's global efforts include initiatives like the in-house rPET production facility in Romania and funding research on upcycling CO2 into ethylene for plastic production. These endeavors underscore Coca-Cola's unwavering commitment to sustainability and a circular economy.