Coca-Cola Malaysia's groundbreaking initiative – introducing 100% recycled PET bottles, a leap towards sustainable packaging, aligning with global strategies and reinforcing the commitment to a circular economy for a greener future in Malaysia.

Coca-Cola Malaysia's Landmark Move: Introducing 100% Recycled PET Bottles

Coca-Cola Malaysia has reached a significant milestone in its commitment to sustainable packaging by introducing 100% recycled plastic PET bottles, a first for the country. This eco-friendly move encompasses the 500ml bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar and is part of the company's global strategy to incorporate a minimum of 50% recycled content in its packaging by 2030. The initiative aligns with Coca-Cola's dedication to building a circular economy and underscores the importance of collaborative efforts to address plastic waste challenges.

In Malaysia, Coca-Cola has actively pursued sustainability through strategic partnerships aimed at enhancing closed-loop circular packaging. In collaboration with the American Malaysian Chamber of Commerce, the company organized the "Our Future, Our Choice" sustainability forum in October. Key stakeholders, including the Minister of Natural Resources, Environment and Climate Change and the Malaysian Recycling Alliance, participated in discussions on the role of post-consumer packaging in advancing the circular economy.

Kirsten van Zandwijk, Director of Sustainability and Partnerships at Coca-Cola Company (Asean and South Pacific), stressed the urgency of addressing the plastic waste challenge in Malaysia. The introduction of 100% recycled plastic bottles aligns with the brand philosophy of "Dari Botol Jadi Botol," emphasizing the concept that every bottle has a second life. The company aims to expand collection and recycling programs while involving Malaysians in recycling initiatives.

During the launch event in Kuala Lumpur, a panel discussion led by Khairul Anwar Ab Gahani, Coca-Cola Bottlers Malaysia's director of public affairs, communications, and sustainability, and Wan Ahmad Syazwan Mohamed, Coca-Cola Malaysia's PACS Frontline Manager, emphasized Coca-Cola's commitment to sustainable packaging. They highlighted efforts to improve post-consumer packaging collection and transition towards a circular economy.

Wan Ahmad noted the positive reception of recycled PET bottles in other countries, particularly among environmentally conscious consumers, especially those from Gen Z and younger demographics. Khairul Anwar underscored Coca-Cola's dedication to using recycled materials, contributing significantly to Malaysia's environmental goals and reducing dependence on virgin resources.

The 100% recycled PET bottles maintain high quality and adhere to Coca-Cola's global standards for food-grade, recycled plastic bottle packaging. Manufactured locally at the Coca-Cola bottling plant in Bandar Enstek, Negri Sembilan, these bottles emphasize their Malaysian origin.

Beyond the launch of recycled PET bottles, Coca-Cola continues its commitment to sustainability through its Recycle Me! campaign for the second consecutive year. In partnership with Aeon Malaysia, Hiroyuki Industries, and Trash4Cash, the campaign encourages consumers to collect PET bottles for cash rewards, reinforcing the value of recycling. Participants can conveniently scan the QR code on smart recycle bins for a seamless experience.

This sustainable packaging initiative represents a crucial step for Coca-Cola Malaysia in reducing carbon emissions, achieving environmental goals, and contributing to a more sustainable future. The company's dedication to circularity and recycling underscores its commitment to making lasting contributions to environmental conservation in Malaysia.


Keywords

sustainable packaging , recycled PET bottles , circular economy , environmental conservation , coca-cola

Rate this article

Share this article

Comment this article

Are you a packaging enthusiast?

If you'd like to be showcased in our publication at no cost, kindly share your story, await our editor's review, and have your message broadcasted globally.

Featured Articles

About Us

packaging

sustainable

recycled

bottles

sustainability

plastic

malaysia

article

introducing

circular

packaging

sustainable

recycled

bottles

sustainability

plastic

malaysia

article

introducing

circular

packaging

sustainable

recycled

bottles

sustainability

plastic

malaysia

article

introducing

circular