DEV Investments, a prominent player in the sustainability-focused venture capital landscape, has announced a strategic investment in Freshr, a Canadian startup that is developing next-generation sustainable food packaging. This move, revealed in May 2025, represents a significant vote of confidence in Freshr’s mission to replace single-use plastics with biodegradable, compostable alternatives derived from renewable materials.

Founded in Ontario, Freshr has been working on a line of plant-based packaging solutions tailored for the food industry, particularly targeting fresh produce, meat, and dairy sectors. The startup’s proprietary technology transforms agricultural by-products and non-edible biomass into durable, food-safe packaging materials that break down naturally after use.

"Our investment in Freshr aligns with our commitment to accelerating the circular economy," said Sophie LaRoche, Managing Director at DEV Investments. "Freshr’s technology stands out because it is both scalable and designed for real-world supply chains."

With this funding, Freshr plans to scale its pilot operations into full commercial production, enhance R&D capabilities, and expand partnerships with North American food retailers and distributors. The company also aims to obtain global food safety certifications and improve its end-of-life compostability performance under varying climate conditions.

Freshr’s sustainable packaging solutions offer several key benefits:

• Fully compostable within 90 days in industrial facilities
• Moisture and oxygen barriers suitable for perishables
• Made from agricultural waste, reducing dependency on virgin feedstock
• Lower carbon footprint compared to conventional plastic or paper-based solutions

This development comes at a critical moment as governments in North America and Europe introduce stricter regulations on single-use plastics and push for higher compostable content in packaging. Consumers are also increasingly prioritizing eco-conscious choices, making innovation like Freshr’s more relevant than ever.

DEV’s support brings not just capital, but also strategic mentorship and access to a broader network of sustainable industry partners. The fund has previously invested in companies across renewable energy, water purification, and bio-materials, and sees food packaging as a pivotal area of transformation in the coming decade.

As sustainable packaging shifts from niche to necessity, early investments like these will shape the future of consumer goods logistics and environmental responsibility. With backing from DEV, Freshr is now positioned to become a key player in the North American sustainable packaging ecosystem.