IPL Schoeller and PureCycle have launched a new container line with 20% recycled polypropylene, giving brands another ready-made packaging option as recycled-content requirements expand. 

IPL Schoeller and PureCycle Technologies have introduced SnapPack Square EVO, a tamper-evident container line that incorporates 20% recycled polypropylene into every unit. The companies are positioning the range as an off-the-shelf option for brands that want to add recycled content without developing an entirely new packaging format. Commercial availability is planned for fall 2026. 

The containers use PureCycle’s PureFive recycled polypropylene. The material has been recognised as qualifying recycled content under New Jersey’s Recycled Content Law and has also received APR certification. 

The launch builds on earlier work between the two companies and Cleveland Kitchen, where recycled polypropylene was introduced into a food-contact packaging format. The new range extends that approach into a standardised solution intended for wider use. The timing is also significant. Recycled-content rules are becoming more specific across several US states, giving packaging producers more reason to consider material composition earlier in the design process. 

PureCycle says New Jersey currently requires certain rigid plastic packaging to contain at least 10% post-consumer recycled content. The requirement is set to rise to 20% and expand to food packaging in 2027. The company also points to extended producer responsibility rules developing in other states, including California and Oregon. 

Recycled Content Moves Closer to the Package 

For brands, a ready-made format can remove some of the work involved in starting a recycled-content packaging project from scratch. 

Instead of selecting a container first and then working through material changes, testing, and qualification, buyers can begin with a format that already contains recycled resin. That does not eliminate the need for performance testing or application-specific checks. It can, however, make recycled content easier to include in established packaging programmes. 

The wider recycling market also shows why packaging suppliers are paying attention. MarkNtel Advisors estimates that packaging accounted for nearly 46% of recycled-plastic demand in 2026. Its research projects the global plastic recycling market to grow from USD 63.28 billion in 2026 to USD 97.18 billion by 2032. 

For converters and packaging buyers, the availability of suitable recycled material will become an increasingly practical consideration alongside cost, performance and supply. 

The PureCycle and IPL Schoeller launch reflects that shift. Recycled content is no longer being treated only as a feature that brands can add to a package later. In more cases, it is becoming part of the packaging specification from the outset. As recycled-content requirements continue to develop, standardised packaging formats that already incorporate recycled material could give brands a simpler route from sustainability targets to finished products.