Leading Cosmetics Retailer Champions Environmental Responsibility

In a landmark move towards sustainability, LUSH, a global leader in cosmetics, joins forces with Prevented Ocean Plastic to revolutionize packaging solutions and combat plastic pollution. With an unwavering commitment to environmental stewardship, LUSH has long been at the forefront of eco-conscious practices, and this partnership marks a significant step forward in their mission to create a positive impact.

LUSH's dedication to sustainability extends beyond rhetoric, with concrete actions that aim to minimize the company's environmental footprint. Having utilized 100% recycled PET for its clear bottles for over a decade, LUSH continually seeks innovative approaches to packaging. Now, by collaborating with Prevented Ocean Plastic, LUSH is amplifying its efforts to promote sustainable practices throughout its supply chain.

The integration of Prevented Ocean Plastic into LUSH's global operations represents a watershed moment in the fight against plastic pollution. In the UK, LUSH has partnered with Spectra Packaging to incorporate certified recycled Prevented Ocean Plastic into its 100ml, 250ml, and 500ml bottles. Similarly, manufacturing facilities in Germany and Croatia have adopted this eco-friendly material for these bottle sizes, with plans for expansion into LUSH North America and Japan in the near future. While the transition of LUSH's 1-litre bottles is underway, customers can anticipate their introduction later this year.

The plastic utilized in LUSH's new clear bottles is sourced from locations within 50km of oceans, coastlines, or major waterways in Indonesia, areas where plastic waste poses a significant threat to marine ecosystems. Through strategic collection efforts and partnerships with recyclers, Prevented Ocean Plastic intercepts plastic before it can reach the ocean, thereby mitigating the risk of pollution. By harnessing recycled materials for packaging, LUSH not only minimizes its environmental impact but also contributes to the circular economy.

Prevented Ocean Plastic operates in Indonesia and beyond, championing waste management infrastructure and creating employment opportunities while combatting plastic pollution. By supporting this initiative, LUSH demonstrates its commitment to driving tangible change and fostering a more sustainable future for generations to come.