Amidst the ever-evolving landscape of technological advancements, Mars takes a pioneering leap forward in revolutionizing packaging methodologies. Collaborating with engineering software titan Ansys, Mars announces a groundbreaking endeavor poised to redefine the very essence of packaging innovation. This visionary collaboration marks a significant stride towards leveraging digital technology to reshape the packaging landscape.

A New Era of Innovation

Renowned for household brands such as M&M'S, ROYAL CANIN, and SNICKERS, Mars embarks on a transformative journey, embracing simulation software to reimagine its packaging innovation process. This strategic initiative promises to transcend conventional boundaries, facilitating virtual testing and prototyping across Mars' illustrious Snacking portfolio.

At the core of this initiative lies Ansys' multi-physics simulation technology, heralding a paradigm shift in packaging development. By minimizing the reliance on extensive physical testing, this technology offers profound insights into diverse production phases, including wrapping, drop tests, and failure scenarios.

Embodying Mars' commitment to sustainability, this collaboration underscores the company's relentless pursuit of environmentally conscious practices. With a steadfast resolve to embrace 100% reusable, recyclable, or compostable packaging, Mars sets a precedent for sustainable innovation within the consumer packaged goods (CPG) industry.

Driven by a spirit of innovation and efficiency, Mars envisions a more agile, digital-centric development environment. From design to manufacturing, the integration of simulation software streamlines processes, empowering Mars' team of R&D experts to expedite progress across its packaging ecosystem.

The impact of this transformative collaboration reverberates beyond Mars' confines, resonating with stakeholders across the industry. Walt Hearn, senior vice president of worldwide sales and customer excellence at Ansys, lauds Mars' commitment to sustainability, heralding it as a beacon for manufacturers worldwide.

In the pursuit of a cleaner, more sustainable future, Mars and Ansys exemplify the power of collaboration and innovation. Together, they propel the boundaries of possibility, setting the stage for a revolution in packaging sustainability.