Black Friday, renowned for its surge in consumer spending, significantly impacts the environment, particularly through packaging waste. The retail sector is responsible for approximately 25% of global carbon emissions annually, with Black Friday deliveries alone contributing an estimated 429,000 tonnes of greenhouse gases each year.

In 2023, the United States witnessed 76.2 million in-store shoppers and 90.6 million online shoppers on Black Friday, culminating in e-commerce sales of $9.8 billion—a 7.5% increase from the previous year. This shopping frenzy extends beyond the U.S.; for instance, in 2024, the UK’s Collect+ processed over 3.1 million parcels during this period, while UPS in the U.S. delivered more than 60 million parcels.

Addressing the environmental challenges posed by such massive consumerism, companies like Stora Enso are pioneering sustainable packaging solutions. Simo Siitonen, Director of Sustainability and Head of Customer Value at Stora Enso, emphasizes the importance of transitioning to bio-based, particularly fiber-based, packaging. He notes, “Switching to bio-based packaging can, in the best cases, fully replace the use of non-renewable, fossil-based materials with renewable sources.” This shift not only reduces carbon emissions but also enhances recyclability, promoting a circular economy.

Despite the advantages, widespread adoption of bio-based packaging faces challenges, especially in achieving barrier properties like moisture and oxygen protection. Currently, many fossil-based polymers outperform bio-based alternatives in these areas. However, ongoing research aims to improve the technical properties and availability of bio-based barriers, as well as paper-based barrier materials.

Looking ahead, the packaging industry must innovate to mitigate environmental impacts. Siitonen highlights trends such as lightweighting in fiber-based packaging and designing for improved recyclability. He observes, “There is an increasing emphasis on fit-for-purpose design, which considers factors such as material efficiency and environmental impact.”

In conclusion, while Black Friday epitomizes consumerism, it also underscores the urgent need for sustainable practices in packaging. By adopting bio-based materials and innovative design strategies, the industry can significantly reduce its environmental footprint, aligning with global sustainability goals.