In a groundbreaking collaboration, James Cropper partners with Foilco and Dreyer Kliche to revolutionize perceptions of sustainable luxury packaging.

For the first time in its illustrious 179-year history, James Cropper joins forces with two industry giants, Foilco and Dreyer Kliche, to confront the pervasive myths surrounding sustainable packaging.

Under the banner of ‘Sometimes it is Black and White,’ this innovative campaign debuts at Packaging Premiere in Milan, the premier event for luxury packaging. Its mission? To ignite a paradigm shift within the industry, encouraging brands to embrace sustainability, redefine norms, and lead the charge towards an eco-conscious future.

The alliance between James Cropper and these esteemed entities heralds a new era in packaging. Through a series of bold designs, they showcase the boundless potential for luxury brands to embrace sustainable solutions without compromising on quality.

Breaking barriers and defying expectations, these designs push the boundaries of paper and foils through intricate layering and embossed patterns. Each creation serves as a testament to the falsehoods that have long plagued the industry. From debunking the misconception that paper solely originates from trees to highlighting the recyclability of foils, this campaign challenges conventional wisdom at every turn.

At its core, this collaboration seeks to dispel the myths that have hindered progress, particularly within the luxury sector. By addressing ten common misconceptions surrounding recycled materials, the partnership aims to catalyze a wave of sustainable innovation. Through education and awareness, brands can unlock a world of packaging possibilities that align with their Environmental, Social, and Governance (ESG) goals.

The ‘Sometimes it is Black and White’ collection stands as a testament to the power of collaboration and the potential for change. Available on request, these designs offer a glimpse into a future where luxury and sustainability coexist harmoniously.