Taghleef Industries rebrands and expands its NATIVIA® portfolio, introducing biobased and biodegradable films with new barrier properties and home compostability.
About Taghleef Industries
Taghleef Industries Group is the leading, customer focused, supplier of films solutions to a global marketplace. With a manufacturing footprint in 11 countries on 6 continents, Taghleef Industries produces 500,000MT of specialized and multi-purpose films for flexible packaging, labels, technical and graphic arts applications. Film types include PP-based films, biobased solutions, and a new range with recycled content. Taghleef strives for product performance through R&D and innovations to create constant added value for its customers and stakeholders by delivering the highest levels of performance, quality, and service with a diverse range of products. Through Dynamic Cycle, its corporate holistic approach to sustainability, Taghleef Industries aims to look beyond the industry and focus on developing breakthrough solutions that impact people’s lives with today and tomorrow in mind. Taghleef Industries is the brand owner of Dynamic Cycle™, NATIVIA®, EXTENDO®, SHAPE360®, Titanium™, DERPROSA™, SynDECOR™, reLIFE™ and bioPP films trademarks.
A Legacy of Innovation
Since its groundbreaking introduction in 2010, NATIVIA® has established itself at the forefront of sustainable packaging innovation. What began as a pioneering venture into biaxially oriented PLA films has evolved into a comprehensive portfolio of solutions that continues to reshape industry standards.
NATIVIA® did not merely enter the market – it revolutionised it. As one of Taghleef Industries' most forward-thinking innovations, NATIVIA® introduced the packaging industry to a new generation of films that challenged conventional approaches. The brand's early commitment to biobased solutions and industrial compostability established new benchmarks for sustainable packaging performance.
The Evolution
Today, NATIVIA® is embarking on its next chapter of innovation. The expanded portfolio now encompasses different levels of product protection and comprehensive end-of-life solutions designed to meet the evolving demands of high-value applications. Through the incorporation of groundbreaking materials such as PHAs, the introduction of home compostability features and the functionalization with advanced barrier technologies, NATIVIA® continues to lead industry transformation.
To reinforce this evolution, Taghleef Industries has undertaken a comprehensive rebranding initiative for NATIVIA®. The refreshed visual identity communicates a powerful narrative of integration and commitment.
Integration of New Biopolymers
The brand has evolved from BOPLA films exclusively to an integrated portfolio of biaxially oriented films based on a mix of innovative biopolymers.
Commitment to Sustainability and Innovation
The rebrand represents NATIVIA®'s journey toward making sustainability the industry standard rather than the exception.
The iconic leaf element, previously positioned as a separate component above the letter "I," has been organically integrated into the wordmark to illustrate these core principles.
Additionally, the previous logo's distinctive two-tone green design, which highlighted "Ti" to symbolize the brand's heritage as part of Taghleef Industries, has been refined. The transition to a single, sophisticated green shade reflects the brand's mature market positioning - confidently autonomous while remaining an integral part of the Taghleef family.
The new, deeper green tone communicates:
• Maturity: A nuanced approach to sustainability
• Confidence: A brand secure in its market leadership
• Sophistication: Alignment with premium, high-value applications
• Timelessness: A sustainable choice that transcends market trends
This transformation extends beyond aesthetics, representing NATIVIA®'s continued growth, core values, and vision for the future of sustainable packaging.
The New NATIVIA® Promise
Building upon Taghleef Industries' commitment to providing market-tailored solutions, NATIVIA® introduces its comprehensive product families of biaxially oriented films:
• NATIVIA® ESSENTIAL – PLA, Biobased and Industrial Compostable films suitable for diverse applications
· NATIVIA® PREMIUM – High Quality, Biobased solutions designed for luxury applications
· NATIVIA® PLUS – Biopolymer Mix, Home Compostable films suitable for various applications
· NATIVIA® PROTECT – High Barrier solutions for specialised applications
o PROTECT Essential – PLA, Industrial Compostable, High Barrier
o PROTECT Plus – Biopolymer Mix, Home Compostable, High Barrier
Looking Forward
The reimagined NATIVIA® represents more than a product portfolio expansion - it embodies Taghleef Industries' unwavering dedication to sustainable innovation and market leadership. As the packaging industry continues to evolve toward more conscious solutions, NATIVIA® stands ready to meet tomorrow's challenges with today's most advanced biobased and biodegradable film solutions.
Comments (0)